Data Engineer, TVBS Media Inc.¶
Summary
- Architected a cost-effective, scalable ETL / ELT Modern Data Stack (dbt, BigQuery, Airflow, Airbyte, Looker Studio, etc.) and introduced a streamlined DataOps workflow, processing 20M+ events daily at TB+ scale (300+ data models, 600+ daily quality checks), cutting cloud costs by 63%.
- Directed the organization-wide adoption of Data Mesh principles to strengthen data governance and improve data availability, empowering 7 domain teams through self-service reporting across 30+ data products, and achieving a previously unattainable holistic brand analysis through the expansion of data sources from 4 to 9+.
- Led IaC implementation with Terraform for over 500 cross-cloud data assets (AWS, GCP, dbt Cloud, etc.) and conducted internal DevOps workshops, slashing provisioning lead time from days to hours by integrating CI/CD pipelines with GitHub Actions and improving team IaC adoption by 80% within 6 months.
- Led the migration to GA4 and BigQuery to build a data lakehouse platform while maintaining a legacy event tracking pipeline (AWS Kinesis, MongoDB, PostgreSQL), saving $2M by retiring NoSQL database and ensuring real-time analytics for both anonymous and logged-in users.
- Championed an organization-wide experimentation mindset, engaged 60+ colleagues, and orchestrated 20+ A/B tests via Google Optimize and Firebase within 6 months, boosting mobile ad revenue by 27% and web pageviews by 6%.
- Built a cross-account data lake architecture using AWS Glue, Athena, S3, and DMS to power supplier analytics dashboards in a fast-paced e-commerce domain.
About TVBS
TVBS is the leading media group in Taiwan, with over 1,400 employees. Around 60 of them work in software development.
Every month, we have around 20 million users visiting our website and mobile apps.
As a top 1 media company in Taiwan, We run more than 30 YouTube channels, Facebook and Instagram pages, covering a wide range of topics like news, food, cars, fashion, health, etc.
On the international stage, TVBS has been recognized by the Reuters Institute at Oxford University. According to their reports, TVBS has been ranked as the most trusted commercial TV news brand in Taiwan for 8 years in a row, and the most-used broadcast news media for 9 consecutive years.